The shortlist for the Best Brand Activation Award, in association with CGA Strategy, has been revealed today. 6 independent judges all reviewed every single application and scored each one independently. The top 11 will now be submitted to the European Sponsorship Association who will pick the winner which will be announced at the UK Festival Awards on the 3rd of December at the Roundhouse in London.
The shortlisted entries are as follows:
- Kraken Black Spiced Rum
- Lucozade Energy
- Relentless Energy Drink
- The Southern Comfort Juke Joint
Chris McCormick, Co-founder of the Festival Awards commented “This year’s Brand Activation Award has certainly been the strongest to date judging by the applications. Festivals are a huge platform for brands to engage with festival goers, but more and more we’re seeing brands really understand the events and bring value to the overall consumer experience which is what the judges are looking for.”